Does AI fit with promo?

Artificial Intelligence (AI) is becoming more popular and increasingly becoming the norm for some people.  It has certainly proved itself useful and even fun for many applications.  A lot of us have seen or created AI generated caricatures recently.  They’ve drawn lots of attention because they’re cute and funny.  Based on the information you feed the AI program, they’re usually pretty accurate too!

AI is a great tool for generating ideas and giving your creativity a jump start, providing a visual that you can feed off to come up with some unique ways to present your brand and message.  You can then share your ideas with your Promo Pro and they will guide you when you need to choose products. 

So, if AI is so great, why can’t the artwork it generates be used to decoration your promotional products? 

*LOW RESOLUTION – Most AI art is created in 72 dots per inch.  Printing needs a minimum of 300 dpi.  Low dpi means your design will be pixilated & fuzzy.

*COLOR GENERATION – AI outputs RGB colors, meaning red, green and blue are mixed to make other colors.  Print needs CMYK for full color printing.  CMYK means cyan, magenta, yellow and black are mixed to make other colors.

*NON-VECTOR – AI artwork is made of pixels, not scalable objects.  This becomes clear when you zoom in on the artwork and it looks ragged and/or blurry.

AI is a great starting point and it can spark great ideas.  Once it’s created in the right format, your promo will look fantastic!