What’s your Brand’s Personality?

Your brand personality is a blend of characteristics that shape your business. It’s how people interpret and connect with you. How do others perceive your brand? What do they see as your values and beliefs? Your brand messaging needs to be intentionally defined. Think about the foundation of your personality and the relationship between you and your audience. Then list your personality traits (Humble? Fun? Innovative? Responsible? Cheerful? Classy? Supportive?) and create your messaging around them.

Now you’re ready for merch as part of your marketing mix! The products you choose should reflect the traits you’ve determined match your brand.

·        If your brand personality traits include Fun and Responsible, a good choice would be a game or puzzle that’s made from sustainable materials or an eco-friendly t-shirt with a funny spin on the printing.

·        If one of your brand personality traits is Innovative, a kit with a customized combo of two or three promo items will reflect your innovation.

·        If your brand personality is seen as Classy, a high-end product is in order. For example, instead of an average water bottle, a premium model will show your personality.

Your brand’s personality shapes the feeling people get when they interact with your business. They connect emotionally through your tone, values and behaviour. It builds trust and helps potential customers choose who they want to do business with. Make your brand human and you will create lasting connections!